Brand Image Style Kit

Define one reusable visual formula so every image you generate looks like it came from the same brand, across subjects and use cases.

Build me a reusable image style kit for [BRAND].

Brand personality in three words: [e.g. "warm, precise, unfussy"]
Who it speaks to: [AUDIENCE]
Brand colors: [HEX VALUES, or "you propose"]
References I like: [DESCRIBE THEM, OR ATTACH THEM]
What we must never look like: [THE COMPETITOR OR AESTHETIC TO AVOID]
Where these images go: [WEBSITE, SOCIAL, ADS, DECKS, DOCS]

Produce:

1. **The style spine**: two or three sentences that will appear word for word in every prompt we write. It must cover lighting, palette, texture, and mood, and nothing about the subject. This is the whole kit; everything else is a variation on it.

Write it so it reads as a scene description, not a keyword list:
"Lit by [LIGHT QUALITY AND DIRECTION]. [PALETTE DESCRIPTION] with [ACCENT] as the only saturated color. [TEXTURE AND MEDIUM]. [MOOD], with [COMPOSITION HABIT, e.g. generous negative space and a single clear subject]."

2. **Six ready prompts** using the spine unchanged, each with a different subject type we actually need: a person, a product, a workspace or environment, an abstract or texture background, a small icon or spot illustration, and a wide banner or header. Only the subject sentence changes between them.

3. **Aspect ratio guide**: which ratio for each placement, and how the composition instruction changes when the frame changes. A square crop and a wide banner need different subject placement, not the same prompt with a different flag.

4. **The consistency rules**: what must stay identical across every generation, what may vary, and the three things most likely to drift (usually color temperature, contrast, and how tightly the subject is cropped).

5. **What to do when it drifts**: the short corrective follow-ups to bring a generation back in line, phrased as edits rather than regenerations.

6. **The anti-brief**: three specific visual choices that would break this identity, written as things to avoid so a new person can recognize an off-brand image.

Keep the spine under 60 words. A long style description dilutes itself, and the elements at the end of it stop being honored.

How to use

Consistency in AI imagery comes from repetition, not from cleverness: the reason a set of generations looks like one brand is that the same lighting and palette sentences appeared verbatim in all of them. Treat the spine as fixed text you paste rather than something you rewrite each time, since paraphrasing it is exactly how a set drifts. When a generation goes off, correct it with a follow-up edit rather than rerolling, which preserves the rest of the frame.

Originated fromStan SedberryUpdated
Stylesintermediate

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