B2B White Paper

Draft a white paper.

Working topic + the argument it makes: [THE THESIS, e.g. "mid-market teams overpay for observability because pricing models punish scale"]
Reader: [ROLE + WHERE THEY ARE IN THE BUYING JOURNEY: "evaluating approaches" / "building the business case"]
What we sell + how the paper should relate to it: [YOUR PRODUCT: the paper educates; the pitch stays in the last section]
Evidence we actually have:
"""
[YOUR DATA, CUSTOMER RESULTS, SURVEY NUMBERS, BENCHMARKS, or "little, tell me what evidence would make this credible"]
"""
Target: 2,500-4,000 words (6-10 designed pages; buyers consistently say under 10 pages; longer is a different asset).

Structure:
1. **Title**: states the value/finding, not the topic: "The Hidden Cost of X: [finding]" beats "A Guide to X".
2. **Executive summary**: the full argument in 150-200 words, readable standalone; many buyers read nothing else, so it carries the thesis AND the key numbers.
3. **The problem**: sized and evidenced. Every stat slot filled either from my evidence or marked [DATA NEEDED: what stat + where to find it]. Never invent a statistic: one fake number discredits the whole paper.
4. **Why current approaches fall short**: fair to the alternatives; strawmen read as marketing and kill trust.
5. **The better approach**: the framework/methodology, explained vendor-neutrally. This is the section readers keep.
6. **Evidence it works**: my case studies/data, or clearly-marked slots for them.
7. **Recommendations + one CTA**: practical next steps a reader can take regardless of buying, then the single product-relevant call to action. The pitch lives here and only here: roughly 80% education, 20% product is the ratio that keeps credibility.

Skimmability rules: descriptive section headlines that carry the argument by themselves (reading only the headlines = the executive summary), a [PULL QUOTE] or [CHART: what it shows] marker per major section, bulleted takeaways at each section's end, no paragraph over 4 sentences.

Also produce: the gating recommendation for this asset (gate it, ungate it, or hybrid ungated-summary + gated-PDF) with one line of reasoning, and 3 title options ranked.