Product Descriptions

Turn raw product specs into benefit-led descriptions formatted for Amazon, Shopify, or Etsy: sensory, scannable, and honest.

Write a product description from the specs below.

Product specs (everything you may claim comes from here):
"""
[PASTE SPECS: materials, dimensions, features, what's included, care instructions]
"""

Buyer: [WHO BUYS THIS + THE MOMENT THEY'RE SHOPPING FOR, e.g. "new parents baby-proofing" / "gift shoppers under time pressure"]
Brand voice: [2-3 WORDS, e.g. "warm, playful" / "premium, precise", or paste an existing description to match]
Platform: [AMAZON / SHOPIFY / ETSY]

Format for the platform:
- Amazon: title under 200 characters (brand + product + 2-3 key attributes, no promo words); 5 benefit-led bullets: each opens with the benefit in caps-case, then the feature that delivers it; then a 100-150 word description paragraph.
- Shopify: headline (the outcome, under 10 words); one 2-3 sentence story paragraph putting the buyer in the moment of using it; scannable feature bullets; a final line handling the #1 hesitation (fit, quality, returns: infer from the product).
- Etsy: title with the buyer's likely search phrase in the first 40 characters; first paragraph written for the buyer skimming on mobile; materials/dimensions block; 13 tags (multi-word phrases buyers search, no single generic words).

Rules that apply everywhere:
- Lead every element with what the buyer gets, then the spec that makes it credible ("Stays hot for 12 hours: double-wall vacuum insulation" not "Features double-wall vacuum insulation").
- Use sensory and use-case language: how it feels, what moment it fits into. One concrete scene beats three adjectives.
- Every claim traces to the pasted specs. If a spec is missing something buyers will ask (dimensions, materials, compatibility), flag it as [MISSING: what]; don't guess.
- Write search terms in naturally; no keyword stuffing, no ALL-CAPS hype, no "premium quality" without the spec that proves it.

If I say "batch mode", keep this exact structure and voice for every product I paste next, varying only the content: consistency across a catalog is the point.

How to use

The specs block is the quality ceiling: paste real materials, numbers, and dimensions, because the prompt forbids inventing them and buyers convert on specifics. Platform choice changes the output substantially (Amazon's bullet conventions vs Etsy's search-first titles), so run once per platform rather than reusing one description everywhere.

Originated fromStan SedberryUpdated
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