Professional Bio in Three Lengths
Write your bio as a matched set (one-liner, 50-word, and 250-word) with the right person and voice per context and zero adjective soup.
Write my professional bio as a matched set.
Who I help + what changes for them: [THE OUTCOME YOU DELIVER, e.g. "I help seed-stage founders fix their onboarding funnels"]
Proof (the raw material, specifics only): [2-4 CONCRETE FACTS: named companies/clients, numbers ("grew X from A to B"), years, credentials, publications, talks]
One human detail: [THE LINE THAT MAKES YOU A PERSON: the trail race hobby, the three kids, the sourdough obsession]
Where each bio will live: [LINKEDIN ABOUT / SPEAKER BIO / WEBSITE ABOUT PAGE / X BIO: list all that apply]
What I want readers to do: [THE CTA: email me / book a call / follow / attend the talk, or "nothing, just credibility"]
Produce the set:
1. **One-liner (15-25 words)**: who I help + the outcome, usable as a headline or X bio.
2. **Short bio (~50 words)**: for panel intros and conference programs. THIRD person (someone else reads it aloud): name, role, the single strongest proof point, current focus.
3. **Long bio (~250 words)**: person depends on placement: FIRST person for LinkedIn About (third person reads as fake on a social profile), house-style for a company page. Structure: hook in the first 200 characters (that's all LinkedIn shows before "see more", lead with the outcome or the surprising proof, never "Experienced professional with..."), then who I help and how, then the 2-3 proof specifics, then the human detail, ending with the CTA.
Rules:
- Every credibility claim comes from my proof list, no invented achievements, and no unverifiable superlatives.
- Banned words: passionate, results-driven, innovative, seasoned, proven track record, thought leader, dynamic. If a sentence works without an adjective, cut the adjective.
- The test: could this bio belong to anyone else in my field? If yes, it needs more of my specifics. Tell me which sentence fails and what kind of specific would fix it.How to use
The person/voice rules aren't style preferences: surveys run ~96% in favor of first person on LinkedIn, while speaker bios must be third person because an MC reads them verbatim. Keep all three lengths in one doc and update them together when something changes; mismatched bios across platforms read as neglect. The 200-character LinkedIn hook constraint is the detail most bios miss.
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