Presentation Outline

Structure a talk or deck around the gap between what is and what could be, with one idea per slide and a moment they'll remember.

Build a presentation outline.

The talk: [TOPIC + SETTING, e.g. "quarterly review to leadership", "20-min conference talk", "sales presentation to a prospect"]
Audience + what they believe walking in: [WHO + THEIR CURRENT ASSUMPTION OR STATE]
What I want them to think/do walking out: [THE CHANGE: one sentence]
My strongest material: [THE DATA, DEMO, STORY, OR RESULT I HAVE: the raw assets]
Length: [MINUTES / SLIDE COUNT LIMIT]

Structure it on the gap between "what is" and "what could be":
1. **Open with the gap**: not an agenda slide. Slide 1-2: the current reality (theirs, stated so they nod) versus what's possible. The tension between those two IS the talk.
2. **Body: 3 moves maximum.** Each move: the claim (slide headline written as a full-sentence takeaway, not a topic: "Churn is concentrated in month 2", never "Churn Analysis"), the evidence (which of my assets proves it), and what it means for THIS audience. Alternate between problem and possibility rather than stacking all pain first.
3. **The STAR moment**: one Something They'll Always Remember: the live demo, the shocking single number full-screen, the before/after, the story. Tell me which of my assets is the candidate and where it lands (usually 60-70% through).
4. **Close on the new normal**: paint the "what could be" once more, now earned, then ONE ask: the specific decision, behavior, or next step.

For each slide: headline (full-sentence takeaway), what's on it (one idea per slide, if a slide needs "and", split it), and a one-line speaker note on the transition to the next slide.

Rules: every slide headline must be a claim someone could disagree with, that's the test it says something. Cut any slide that exists to prove I did work rather than to move the audience. If my material can't support a claim the arc needs, mark it [EVIDENCE NEEDED: what] instead of padding.

How to use

This is the Duarte sparkline structure (the what-is/what-could-be oscillation behind famous talks) plus the assertion-evidence slide discipline consultancies drill. The full-sentence-headline rule alone transforms decks: if reading only your headlines top to bottom tells the whole story, the deck works. Presentation outlines are among the most common workplace AI asks; the difference between generic and great is the arc, not the slide count.

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"""
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"""

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