SWOT Analysis
Run a SWOT with evidence discipline, then convert it through a TOWS matrix into 2-4 prioritized strategies with owners and first steps.
Run a SWOT analysis for [MY BUSINESS / A PRODUCT LINE / A DECISION: name it], then convert it into strategy. The grid is diagnosis; the strategies are the deliverable. Context: """ [WHAT THE BUSINESS DOES, ROUGH NUMBERS, TEAM, MARKET SITUATION, plus anything already worrying or exciting you] """ The decision or planning horizon this feeds: [e.g. "next year's plan", "whether to expand into X"] Step 1: **SWOT with evidence discipline:** - Strengths / Weaknesses: INTERNAL only (things we control). Each entry must be specific and evidenced from my context: "strong team" is banned; "2 of 5 engineers have shipped in this exact domain" qualifies. Cap each quadrant at 5; force-rank. - Opportunities / Threats: EXTERNAL only (market, competitors, regulation, technology shifts). Same evidence rule. Anything you infer beyond my context gets tagged [ASSUMPTION: verify]. - Police the quadrants: internal items that leak into O/T (or vice versa) get moved, with a note. Step 2: **TOWS conversion** (where the value is): - SO strategies: which strength captures which opportunity, the offense plays. - ST strategies: which strength neutralizes which threat, the defense plays. - WO strategies: which weakness must be fixed to unlock which opportunity. - WT strategies: where weakness meets threat, the survival/mitigation plays most analyses skip and most businesses get hurt by. Write 1-3 candid strategies per pairing, each referencing the specific SWOT entries it combines. Step 3: **Prioritize to 2-4 strategies total**: scored on impact toward my stated decision, feasibility given my context, and urgency. For each winner: the first concrete action (doable within 2 weeks), the owner role, and the signal within 90 days that it's working. Step 4: **The uncomfortable finding**: the one thing this analysis surfaces that I probably don't want to hear, stated plainly. Rules: everything traces to my context or carries the [ASSUMPTION] tag. If my context is too thin for a quadrant, ask me 3 targeted questions instead of filling it with genericisms.
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