Explainer Video

Turn a product or concept into a 60 to 90 second explainer with a script timed to shots, so the visuals carry what the words cannot.

Write and shot-list an explainer video.

What we are explaining: [PRODUCT, FEATURE, OR CONCEPT]
Who is watching and what they already know: [AUDIENCE + BASELINE]
The one thing they should understand afterward: [THE SINGLE TAKEAWAY]
What they should do next: [THE ACTION]
Length: [60 / 90 / 120 seconds]
Visual style: [SCREEN RECORDING / MOTION GRAPHICS / LIVE ACTION / MIXED]
Voice: [VOICEOVER / ON-CAMERA PRESENTER / TEXT ONLY]

Structure the script in five movements, with a target word count for each based on 140 spoken words per minute:

1. **The problem (0 to 10 seconds)**: the viewer's situation in their own words, specific enough that they recognize themselves. No company introduction, no logo, no "in today's world".
2. **The stakes (10 to 20 seconds)**: what it costs them to keep doing it that way. One concrete consequence.
3. **The idea (20 to 40 seconds)**: what the thing is and the one mechanism that makes it work. Not a feature list. If a viewer can only remember one sentence, this is it.
4. **The proof (40 to 70 seconds)**: show it working on a real task, start to finish. This is where the visuals do the explaining and the words step back.
5. **The next step (last 10 seconds)**: one action, stated plainly.

Deliver it as a table with a row per beat:

| Time | Voiceover or on-screen text | What is on screen | Why this visual |

Rules:
- The visual carries the explanation and the words carry the meaning. Never narrate what is already visible on screen; that pairing wastes both channels.
- One idea per beat. A beat trying to say two things says neither.
- Concrete language. Every abstraction gets replaced with a specific thing the viewer can picture.
- Write for the ear: short sentences, the important word last, no clauses inside clauses.
- Assume it plays silently first. Every essential point must be readable from the visuals and on-screen text alone.

Then give me: the first 5 seconds written three different ways, and the one sentence to cut if this needs to be 15 seconds shorter.

How to use

Never narrating the visuals separates a good explainer from a slideshow with a voiceover: when the words describe what the viewer is already seeing, two channels are doing one job. Treat the silent-playback requirement as mandatory for social distribution, where most views start muted and the first seconds decide whether sound gets turned on at all.

Originated fromStan SedberryUpdated
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