30-Second Audio Ad Script

Write my audio ad.

Product + offer: [WHAT + THE DEAL: "20% off first order with code X" / "free 30-day trial"]
Listener: [WHO HEARS THIS: the show's audience or station format]
The ONE thing they must remember: [THE SINGLE MESSAGE: one]
Proof point: [THE MOST CREDIBLE FACT: rating, number of customers, the guarantee]
Format: [HOST-READ (podcast sponsorship) / PRODUCED SPOT (voice actor + music), or both]
Length: [15s / 30s / 60s]

The word-count law (audio has a hard clock: ~2.5 words per second at a natural read):
- 15s = 35-40 words. Hook + one line + CTA. Nothing else fits; don't try.
- 30s = 65-80 words. The standard: hook (first 3-5s, brand named), one benefit + the proof point, CTA block.
- 60s = 140-155 words. Two arcs: problem/story → solution → proof → CTA, with the offer mentioned mid AND end.
Count the words. Over budget = a rushed read that sounds like a disclaimer.

FOR HOST-READ: write talking points, not a script (hosts who read verbatim sound like hostages):
- The setup suggestion: a personal-use angle the host can make their own ("if you've ever [the relatable moment]...").
- The 3 beats that must land: [the problem in listener terms / what the product does + proof / the offer].
- The mandatories, exactly: brand pronunciation if tricky, the offer terms verbatim, the code + URL.
- The disclosure line ("thanks to [brand] for sponsoring"): required, not optional.

FOR PRODUCED: full script, formatted:
- [VO] lines with the read direction per section: ["conversational, like a friend's tip" for the open / "confident, smiling" for the pitch / "slower, crisp" for the CTA].
- [MUSIC/SFX] cues: the bed's mood, where it ducks under the CTA.
- The CTA block: ONE action. Say the code/URL slowly, then repeat it: twice in a 30, three times in a 60 ("that's code BREW, B-R-E-W, at trybrew.com"). Spell anything spellable wrong.

[IF TTS-VOICED: the delivery direction, "energetic, upbeat, smiling read, crisp diction; ellipsis pause before the CTA; the code line 20% slower", and generate the CTA sentence as its own clip so re-takes don't re-roll the whole spot.]

Then: a 15s cutdown of whatever I asked for (the retargeting companion), preserving the hook and CTA only.

Rules: one CTA, one message, zero filler adjectives ("premium quality" spends words the clock doesn't have). Every claim traces to my proof point.