Five Video Ad Hooks

Generate five distinct three-second openings for the same ad, each with its visual and its spoken line, built so a test learns something.

Write five opening hooks for a video ad, each as a generation-ready prompt.

Product: [WHAT IT IS AND WHAT IT DOES]
Audience and the moment they see this: [WHO, AND WHERE THEY ARE SCROLLING]
The problem in their words: [HOW THEY DESCRIBE IT]
What the rest of the ad shows: [SO EACH HOOK LEADS SOMEWHERE REAL]
Platform and format: [TIKTOK / REELS / SHORTS, 9:16]
Proof we can show: [RESULTS, BEFORE AND AFTER, DEMOS]

Write one hook for each of these five angles, so the test measures the angle rather than the wording:

1. **In-progress action**: open mid-motion, on the most visually interesting moment of using the product. No setup.
2. **Problem in frame**: show the frustrating moment the viewer recognizes, before any product appears.
3. **Result first**: open on the outcome, so the rest of the ad answers how.
4. **Pattern interrupt**: an unexpected visual or a claim that contradicts what the viewer assumes.
5. **Direct address**: someone speaks to the viewer's exact situation in the first four words.

For each hook, give me:
- **The spoken or on-screen line**: 12 words or fewer, and for on-screen text, 6 words or fewer so it is readable at a glance.
- **The video prompt**: 3 seconds, one subject action, one camera move or static, described so it can be generated or shot directly. Include the audio.
- **The first frame**: what is on screen at 0.0 seconds, since that single frame decides whether anyone reaches the second one.
- **What it promises**, and confirmation that the rest of the ad delivers it.

Rules:
- Motion in the first frame. A static opening frame reads as an ad before anything is said.
- No logo, no brand name, and no product introduction in the first three seconds.
- Every claim traces to my proof. No invented statistics and no implied guarantees.
- Assume it plays without sound. The hook must work from the visual and on-screen text alone.

End with the test plan: what to hold constant, what metric decides a winner (three-second hold rate before cost per action), and roughly how much spend before the result means anything.

How to use

Five rewordings of one idea teach you nothing, which is why the angles are structurally different: you are testing which opening move the audience responds to, then generating variations inside the winner. Judge on three-second hold rate first, since a hook nobody watches cannot convert and cost per action at that stage is mostly noise. The muted-playback assumption is not a nicety, it is the default viewing condition on every platform this is written for.

More video prompts

[Attach your first frame image, and the last frame image if your tool supports it, then use this prompt:]

Animate from the first image to the last image.

What changes between them: [THE ONE TRANSFORMATION, e.g. "the closed box opens and the product rises out of it" / "the empty street fills with morning light" / "the character turns fro

First and Last Frame Control

Direct a video model between two fixed images so the motion, timing, and transition land exactly where you need them for an edit.

Videointermediate

Generate a sequence of shots featuring the same character.

**Step 1: write the character lock.** This exact text goes into every shot prompt, word for word, before anything else. Never paraphrase it.

CHARACTER LOCK:
"[NAME], a [AGE] year old [DESCRIPTION: build, height impression], with [HAIR: exact length, color, texture, and how it is

Multi-Shot Character Consistency

Keep one character looking like the same person across separately generated shots using a locked description block and fixed style spine.

Videoadvanced

Write and shot-list an explainer video.

What we are explaining: [PRODUCT, FEATURE, OR CONCEPT]
Who is watching and what they already know: [AUDIENCE + BASELINE]
The one thing they should understand afterward: [THE SINGLE TAKEAWAY]
What they should do next: [THE ACTION]
Length: [60 / 90 / 120 seconds]
Visual style: [SCREEN RECORDING / MOT

Explainer Video

Turn a product or concept into a 60 to 90 second explainer with a script timed to shots, so the visuals carry what the words cannot.