Ad Copy Variants

Generate Meta and Google ad variants matched to customer awareness stages, with platform character limits and no fabricated claims.

Write ad copy for the product below.

Product + offer: [WHAT IT IS + THE SPECIFIC OFFER, e.g. "14-day free trial", "20% off first order"]
Customer: [WHO + THE PROBLEM THEY'D SAY THEY HAVE, IN THEIR WORDS]
Platform: [META / GOOGLE SEARCH / TIKTOK]
Proof I can legally claim: [REAL NUMBERS, REVIEWS, RESULTS, or "none"]
Awareness stage of the audience I'm targeting: [pick one:
  UNAWARE: doesn't know they have the problem
  PROBLEM-AWARE: feels the pain, doesn't know solutions exist
  SOLUTION-AWARE: comparing options
  PRODUCT-AWARE: knows us, hasn't bought]

Write 4 ad variants for that stage, each using a different labeled angle:
1. **Problem-agitate-solve**: lead with the pain in the customer's exact words.
2. **Social proof**: lead with the proof point (only if I provided one; otherwise substitute a "specific mechanism" angle: how it works, concretely).
3. **Objection-flip**: lead by disarming the #1 reason they'd scroll past.
4. **Direct offer**: lead with the offer, no warm-up.

For each variant, respect the platform format:
- Meta: primary text (first 125 characters must work standalone before "...more"), headline under 40 characters, description under 30 characters.
- Google Search: 3 headlines (30 characters each, at least one with the search term), 2 descriptions (90 characters each).
- TikTok: spoken hook line (first 2 seconds), 3-4 line script in casual spoken register, on-screen text suggestion.

Rules: concrete beats clever. Name the mechanism, the number, the timeframe. Never invent statistics, testimonials, or results beyond the proof I provided. No "revolutionary", "game-changing", or claims a platform reviewer would flag.

How to use

Run this once per awareness stage you target: an ad that converts problem-aware traffic will bore product-aware retargeting audiences and vice versa. Test variants against each other one stage at a time so you learn which angle works, not just which ad.

More marketing prompts

Audit my visibility in AI answer engines and give me a fix list.

Business: [WHAT YOU SELL, TO WHOM]
Category terms people use: [e.g. "invoicing software for freelancers"]
Competitors that get named instead of us: [LIST, or "unknown"]

Pages to evaluate:
"""
[PASTE THE FULL TEXT OF 1-5 KEY PAGES: homepage, a product page, your best guide]

AI Search Visibility Audit

Audit whether ChatGPT, Perplexity, and AI Overviews can find, quote, and recommend you, then get a prioritized plan to fix what they cannot.

Marketingadvanced

Audit my existing content and tell me what to refresh, merge, or retire.

Page data (title, URL, target keyword, traffic now, traffic at peak, publish date, last update, conversions if known):
"""
[PASTE AS A TABLE OR LIST]
"""

Business goal this content serves: [e.g. "trial signups from mid-funnel guides"]

For each page, assign one act

Content Refresh Audit

Decide which existing pages to update, merge, or delete based on decay and intent drift, with a specific change list for each keeper.

Marketingintermediate

Write responsive search ad copy for this ad group.

Product or service: [WHAT IT IS, WHO IT IS FOR]
Ad group theme and keywords: [THE TIGHT KEYWORD SET THIS AD GROUP TARGETS]
What the searcher is trying to do: [e.g. "compare options", "buy now", "fix an urgent problem"]
Landing page: [WHAT THE PAGE ACTUALLY OFFERS AND WHAT THE PRIMARY ACT

Google Ads Copy

Write responsive search ad headlines and descriptions that match query intent, with pinning guidance and a matching landing page check.