Media Pitch

Pitch a story in under 150 words: why now, why you, why their readers; beat-personalized, one follow-up only, exclusive handled right.

Write a media pitch email.

The story (be honest, is this news, a trend data point, or an expert source offer?): [WHAT HAPPENED / WHAT YOU HAVE, e.g. "our survey of 2,000 renters found X" / "we're launching Y, first to do Z" / "founder available to comment on [news event]"]
Why NOW: [THE TIMELINESS HOOK: news peg, season, data recency, anniversary]
The journalist: [NAME + OUTLET + BEAT + 1-2 RECENT PIECES THEY WROTE, if you can't fill this in, stop and research; unpersonalized pitches are the ones that get deleted]
What we're offering them: [INTERVIEW ACCESS / EXCLUSIVE DATA / IMAGES / EMBARGO: the assets]
Exclusivity: [EXCLUSIVE TO THEM / EMBARGOED UNTIL DATE / OPEN PITCH]

Write:
1. **Subject line**: under 8 words, the story not the company. Prefix "Exclusive:" or "Embargoed until [date]:" only if I chose those. No clickbait, no "Quick question".
2. **The pitch: under 150 words, 4 beats:**
   - Open with THEIR work: one line connecting this to a specific recent piece ("Your piece on X covered...: this is the next chapter"). Not flattery; relevance.
   - The story in 2-3 sentences: the finding/news + the why-now. Lead with the most surprising number or tension.
   - Why their readers care, in one sentence: their audience, not mine.
   - The offer + easy next step: what I can provide (interview slots, the full data, images) and one-line ask.
3. **Below the pitch, for me:**
   - The 3 journalists/outlet types this story actually fits, if my target is wrong.
   - The follow-up email (send ONCE, 3-5 business days later, 2 sentences, new information or angle, never "just bumping this"). One follow-up is the limit; more damages the relationship permanently.
   - If I marked "exclusive": the rule, one journalist at a time, give them 2-3 days to respond before offering it elsewhere, and never call it exclusive if anyone else has it.

Rules: zero superlatives ("revolutionary", "disrupting", "thrilled"); promotional tone is a top deletion trigger. Every claim needs a source I can produce on request. If my "story" has no genuine news hook, say so and suggest which asset (data, expert take, counter-trend) could create one.

How to use

Journalist surveys are unambiguous: most prefer pitches under 200 words, sent before noon, 1:1 not blasted, and the top deletion reasons are irrelevance to beat and promotional tone, both of which this prompt structurally prevents. The research-their-recent-work input is non-negotiable; it's the difference between the 86% that get deleted and the pitches that become stories. Send Tuesday-Thursday mornings, and honor the one-follow-up rule even when it hurts.

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