Best PromptsLanding Page Teardown
Audit a landing page with the frameworks pros use (value prop first, then clarity, friction, anxiety, distraction) output as ranked test hypotheses.
Tear down my landing page for conversion. Work the forces in weighted order (not a flat checklist) because they don't matter equally: the visitor's motivation and the value proposition dwarf button colors.
The page (paste the full copy top to bottom, describe the layout and images):
"""
[PASTE PAGE CONTENT + DESCRIBE: what's above the fold, form fields, images, CTAs]
"""
Traffic source(s) + the message that sends them: [e.g. "Google Ads for 'payroll software'", "a LinkedIn post about X": paste the ad copy if possible]
The conversion goal: [SIGNUP / DEMO / PURCHASE / LEAD FORM]
Current conversion rate, if known: [%, or "unknown"]
Audit in this order:
1. **Message match**: does the page's headline deliver what the ad/source promised? Quote both; a visitor who clicked "X" and lands on "Y" bounces before reading anything else. This is the cheapest big win on most pages.
2. **Value proposition (the heavy hitter)**: can a first-time visitor answer "what is this, is it for me, why this over alternatives" within 5 seconds of the above-fold content? Quote what the page actually communicates vs. what it should. If the value prop is weak, say plainly that nothing below this line matters until it's fixed.
3. **Clarity**: jargon, vague benefit language ("streamline your workflow"), buried differentiators, headline-body mismatch. Rewrite the worst 3 sentences.
4. **Friction**: every field in the form (each one costs conversions: what can move to post-signup?), steps to convert, page speed suspects, mobile traps.
5. **Anxiety**: the unanswered worries at the moment of conversion: price surprise, "what happens to my data", cancellation, "will this actually work for my case", and whether trust elements (guarantee, proof, security signals) sit NEXT TO the point of action, where anxiety strikes, not in a footer.
6. **Distraction**: every link, nav item, and secondary CTA competing with the goal. One page, one action; list what to cut.
Output: for each finding, the force it belongs to, the evidence (quote the page), the severity given MY goal and traffic, and the fix. Then the ranked test list: top 5 hypotheses as "changing [X] to [Y] will lift [metric] because [reasoning]", ordered by expected impact × ease. Mark which ONE to test first and what result would validate it.
Rules: quote the page for every claim, no generic advice the page doesn't evidence. If the page is actually solid and the problem is likely traffic quality or offer strength, say that instead of inventing page problems.How to use
The weighted order is the point. It follows the MECLABS/LIFT logic where value proposition and motivation-alignment carry multiples of the weight of friction tweaks, so the audit spends attention where conversions actually live. Message match (step 1) is the most commonly skipped and most commonly broken. Treat the output as hypotheses, not verdicts: test the top one, read the result, re-run the teardown with the new data.
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