Pricing Page Copy

Write a pricing page that makes the tier choice obvious: plan names, value framing, feature rows, objection handling, and an honest FAQ.

Write the copy for my pricing page.

Product: [WHAT IT DOES, WHO IT IS FOR]
Plans, prices, and what is in each: [LIST EACH TIER WITH ITS REAL LIMITS AND FEATURES]
Who each plan is genuinely right for: [THE BUYER PROFILE PER TIER]
Which plan we want most people on: [THE TARGET TIER]
Billing model: [monthly, annual discount, usage, seats]
Common objections and questions we get: [FROM SALES OR SUPPORT]
Guarantee, trial, or refund policy: [THE REAL ONE]

Produce:

1. **Headline and subhead** that frame the choice, not the product. The reader arrived already interested; the job now is helping them pick.
2. **Plan cards**: for each tier, a name, a one-line description of who it is for, the price with the billing basis stated unambiguously, and the 4-6 things that matter most at that tier. Lead each card with the buyer, not the feature count.
3. **The recommended badge**: which plan carries it and the one line of copy that justifies the recommendation without sounding like an upsell.
4. **Comparison table**: rows are only the dimensions that differ between plans and change a decision. Write limits as exact numbers. Where a plan lacks something, say so plainly rather than leaving a blank.
5. **Objection block**: address the top 3 objections in place, near the price, not buried in an FAQ. Include what happens if they outgrow a plan and what happens if they want to leave.
6. **FAQ**: 6-10 questions in the buyer's words, answered in the first sentence. Include the uncomfortable ones: what counts toward the limit, what happens at the limit, whether the price changes at renewal, how to cancel.
7. **Enterprise or custom row**, if applicable: what qualifies someone for it and what the next step is.

Rules: use only my real prices, limits, and policy. Never soften a limit or invent a guarantee. If a plan structure looks likely to confuse buyers, say so and explain the specific confusion rather than writing around it.

How to use

Pricing pages fail on ambiguity, not on price. Every hedge ('starting at', 'up to', an asterisk) transfers a small doubt to the reader, and doubt at the pricing step is what makes people leave to think about it. The objection block sitting next to the price rather than in the FAQ is deliberate: an objection answered after the reader has already bounced is not answered. Pull the objection list from real sales calls, not from imagination.

Originated fromStan SedberryUpdated
Landing pagesintermediate

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