30-Day Social Content Calendar

Build a month of platform-native social posts from your content pillars, as a table with hooks, formats, and CTAs, ready to batch.

Build a 30-day social content calendar.

Business: [WHAT WE SELL + WHO FOLLOWS US]
Platforms: [e.g. LINKEDIN + INSTAGRAM, or just one]
Content pillars: [3-5 THEMES WE POST ABOUT, e.g. "behind the scenes, customer results, how-to, opinions"]
Posting cadence: [e.g. "LinkedIn 3x/week, IG 4x/week"]
This month's business goal: [e.g. "webinar signups", "grow email list"]
Assets I already have: [CASE STUDIES, PHOTOS, PAST POSTS THAT WORKED, or "none"]

Output a table with columns: Day | Platform | Pillar | Format | Hook (the actual first line) | Post summary (2-3 sentences of what it contains) | CTA.

Rules:
- Rotate pillars so no two consecutive posts on a platform share a pillar.
- Formats must be platform-native: LinkedIn (text post, document/carousel, poll), Instagram (reel, carousel, story series). Never the same copy across platforms. If one idea appears on both, write platform-specific hooks and framing.
- Hooks are written out in full, not described ("Hook: most founders get this backwards", not "Hook: contrarian take").
- Every post has exactly one CTA, and only ~1 in 4 posts asks for something (signup, follow, buy); the rest give value with a soft CTA (save, share, comment).
- Tie at least 6 posts directly to this month's business goal, spread across the month, not clustered at the end.
- Where a post needs an asset I don't have, mark it [NEEDS: asset] so I can swap or shoot it.

After the table: a batching plan, which posts to create in one sitting because they share a format or source material.
Originated fromStan SedberryUpdated
Social strategybeginner

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