Brand Voice Guide From Writing Samples

Extract a usable brand voice guide from your existing copy: traits with do/don't examples, vocabulary, and rhythm rules any writer can follow.

Analyze the writing samples below and extract a brand voice guide that another writer (or an AI) could follow to produce on-brand copy.

Samples of our writing (best, most on-brand examples):
"""
[PASTE 3-5 SAMPLES: emails, posts, web copy, the more varied the better]
"""

Build the guide with these sections:

1. **Voice summary**: our voice in one sentence, then 3-4 defining traits. For each trait, use the format: "[Trait]. We say: '[real example phrase from the samples]', we never say: '[the off-brand version]'".
2. **Vocabulary**: words and phrases we actually use (pull them from the samples), and words we avoid (corporate speak, hype words, competitor framings evident from the samples).
3. **Sentence rhythm**: typical sentence length, how we use fragments, questions, and punctuation, based on measurable patterns in the samples.
4. **How we address the reader**: you/we usage, level of formality, how we handle humor and how far it goes.
5. **Voice in hard moments**: based on the samples (or flag as [UNTESTED] if no sample covers it): how we apologize, deliver bad news, and say no.
6. **The test**: one before/after example: a generic sentence rewritten in our voice, showing 3 specific changes and why.

Rules: every claim about our voice must trace to something in the samples. Quote the evidence. If the samples are inconsistent on some dimension, say so explicitly and show both patterns; don't average them into mush. If a section can't be built from the samples provided, mark it [NEEDS MORE SAMPLES: what kind].

How to use

Feed the output back into future prompts: paste the voice guide at the top of any copywriting request and generation quality jumps immediately. Rebuild the guide every quarter or two as your copy evolves. It drifts.

More marketing prompts

Audit my visibility in AI answer engines and give me a fix list.

Business: [WHAT YOU SELL, TO WHOM]
Category terms people use: [e.g. "invoicing software for freelancers"]
Competitors that get named instead of us: [LIST, or "unknown"]

Pages to evaluate:
"""
[PASTE THE FULL TEXT OF 1-5 KEY PAGES: homepage, a product page, your best guide]

AI Search Visibility Audit

Audit whether ChatGPT, Perplexity, and AI Overviews can find, quote, and recommend you, then get a prioritized plan to fix what they cannot.

Marketingadvanced

Audit my existing content and tell me what to refresh, merge, or retire.

Page data (title, URL, target keyword, traffic now, traffic at peak, publish date, last update, conversions if known):
"""
[PASTE AS A TABLE OR LIST]
"""

Business goal this content serves: [e.g. "trial signups from mid-funnel guides"]

For each page, assign one act

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Decide which existing pages to update, merge, or delete based on decay and intent drift, with a specific change list for each keeper.

Marketingintermediate

Write responsive search ad copy for this ad group.

Product or service: [WHAT IT IS, WHO IT IS FOR]
Ad group theme and keywords: [THE TIGHT KEYWORD SET THIS AD GROUP TARGETS]
What the searcher is trying to do: [e.g. "compare options", "buy now", "fix an urgent problem"]
Landing page: [WHAT THE PAGE ACTUALLY OFFERS AND WHAT THE PRIMARY ACT

Google Ads Copy

Write responsive search ad headlines and descriptions that match query intent, with pinning guidance and a matching landing page check.