Branding prompts
Build a messaging hierarchy for [PRODUCT/COMPANY]. What we do, plainly: [NO JARGON] Who it is for and who it is not for: [SEGMENTS, AND THE ONES WE SHOULD TURN DOWN] The problem before us: [WHAT THEY DID INSTEAD, AND WHAT IT COST THEM] What is genuinely different about us: [NOT FEATURES, THE THING COMPETITORS CANNOT SAY] Proof we hold: [
Messaging Hierarchy
Build the message architecture every asset works from: one core promise, three supporting pillars, proof under each, and audience variants.
Analyze the writing samples below and extract a brand voice guide that another writer (or an AI) could follow to produce on-brand copy. Samples of our writing (best, most on-brand examples): """ [PASTE 3-5 SAMPLES: emails, posts, web copy, the more varied the better] """ Build the guide with these sections: 1. **Voice summary**: our vo
Brand Voice Guide From Writing Samples
Extract a usable brand voice guide from your existing copy: traits with do/don't examples, vocabulary, and rhythm rules any writer can follow.
Build my ideal customer profile and buyer persona(s) from the evidence below. What we sell: [PRODUCT + PRICE POINT + SALES MOTION (self-serve / sales-led)] Evidence (paste everything real you have): """ [CUSTOMER INTERVIEW NOTES / SUPPORT TICKETS / WIN-LOSS NOTES / REVIEWS OF US OR COMPETITORS / CRM PATTERNS: e.g. "our 10 best customers
Buyer Persona From Customer Data
Build an ICP and buyer personas from real customer data: organized around jobs-to-be-done, with every claim traced to evidence or flagged.
Work out my product's positioning. Challenge my assumptions as we go: the most common positioning failure is defaulting to the market category we started in, not the one we win. Product: [WHAT IT IS + WHAT IT DOES] Who buys today (our best customers, not everyone): [THE CUSTOMERS WHO LOVE US MOST + what they say about us] What they'd use
Product Positioning
Work through competitive alternatives, unique attributes, and value to pick the market category and position where your product obviously wins.
Build my testimonial and review collection system. Business: [WHAT YOU SELL + HOW CUSTOMERS SUCCEED WITH IT] The success moments in my customer journey: [WHEN CUSTOMERS ARE HAPPIEST, e.g. "first campaign ships", "delivery day 2", "hit their goal", "support resolves fast", or "help me map them"] Where reviews matter most for me: [GOOGLE /
Testimonial Collection System
Build a review system: milestone-triggered asks, questions that extract before/after stories instead of 'great service!', and FTC-safe practices.
Name this: [WHAT IT IS + one sentence on what it does and for whom] The feeling it should give: [2-3 WORDS, e.g. "trustworthy and fast" / "playful, indie"] Names I like (and why): [ANCHORS, e.g. "Notion, Linear: short, ordinary words made specific"] Names I hate: [ANTI-ANCHORS] ROUND 1: 24 candidates, 6 per strategy, because the strategi
Name a Business or Product
Generate name candidates across four naming strategies, then score the shortlist on sayability, spelling, collisions, and realistic domains.