Best PromptsCompetitive Battlecard
Build a one-page competitor battlecard reps actually use: where you win, where you honestly lose, trap questions, and objection language.
Build a sales battlecard for competing against [COMPETITOR]. Our product and ideal customer: [WHAT WE SELL, WHO WE WIN WITH] What we know about them: [PRICING, POSITIONING, FEATURES, TARGET MARKET] Deals we won against them and why: [REASONS BUYERS GAVE] Deals we lost to them and why: [THE REAL REASONS, NOT THE COMFORTABLE ONES] Our pricing versus theirs: [HOW WE COMPARE] Produce a one-page card with these sections: 1. **Their pitch in one sentence**, stated the way they would state it and fairly enough that they would agree. A card that strawmans the competitor gets a rep caught out on a call. 2. **Where we genuinely win**: 3-5 points, each with the evidence a rep can cite and the customer situation where it matters. Skip anything that is true but does not change a decision. 3. **Where they genuinely win**: 2-4 points, stated honestly, each with the recommended response. The response is not a denial; it is what to say when it is true. Include when to walk away from the deal. 4. **Trap-setting questions**: 4-6 discovery questions that surface a real limitation of theirs without naming them. Each question with the answer that indicates we are well positioned and the answer that indicates we are not. 5. **Objection responses**: for the 5 most likely objections, the objection in the buyer's words and a response in 2-3 spoken sentences. Written to be said out loud, not read. 6. **Landmines**: things a rep should never say about this competitor, including claims we cannot substantiate and anything that would be false if their product changed last quarter. 7. **Proof points**: the specific customer stories, numbers, or references to use in this matchup. Rules: use only what I supplied plus clearly labeled inference. Do not state a competitor's price, feature, or limitation as fact from memory; product details change constantly and a rep repeating a stale claim loses the room. Mark every such item [VERIFY] with what to check.
How to use
Section 3 makes the card credible, and it is the first thing most teams cut. Reps who have a scripted response for the places a competitor genuinely is better stop improvising, and improvisation on a losing point is how deals get lost badly. Feed it real loss reasons rather than the sanitized ones from the CRM. Re-verify every [VERIFY] item quarterly and put the check date on the card.
More marketing prompts
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